PRIVACY POLICY
At Superior Water Purification (the “Company,” “we,” or “our”), safeguarding the privacy of individuals connected to our business including customers, employees, contractors, suppliers, and website visitors is a top priority. Protecting Personal Information is fundamental to the way we operate. We are committed to maintaining strict confidentiality and applying the standards outlined in this Privacy Policy (“Privacy Policy”).
This Policy outlines the principles that guide how the Company and its representatives handle Personal Information. It reflects both our internal privacy practices and the requirements of Canadian privacy legislation. In certain cases, a subsidiary of the Company may adopt a separate privacy policy that supersedes this one.
Definition of Personal Information
“Personal Information” refers to any recorded data that can identify an individual, excluding basic business contact details such as name, title, business phone number, or business address. Examples include a person’s residential address, date of birth, financial and medical details, and social insurance number. Such information may be collected from customers, employees, or visitors to our website. Regardless of the source, we are dedicated to ensuring your privacy is respected and protected.
Collection and Purpose of Personal Information
For our clients, most Personal Information is obtained during the setup and management of accounts or through the provision of products and services. This information may be used for purposes including:
- Establishing, managing, and terminating customer relationships;
- Reviewing the products and services we deliver to our clients;
- Assessing the products and services provided to us by our clients;
- Protecting against fraud, errors, theft, and property damage;
- Informing customers about additional products or services, whether ours or those of trusted third parties;
- Any other reasonable use for which consent has been provided.
Our website may also collect Personal Information through tracking tools such as “cookies.” Cookies are small text files that assign unique identifiers to your browser, enabling us to gather data such as visit duration, browsing history, geographic location (via IP address), referral sources, and interaction with specific pages. We may also receive browsing data from trusted partners to enhance user experience and improve our services.
Use and Disclosure of Personal Information
Superior Water Purification will not disclose Personal Information to external parties unless consent has been granted or disclosure is legally required. Information may be shared internally within Superior Water Purification and with Canadian-based service providers (e.g., hosting, analytics, marketing, or data processing) under contractual agreements.
Information may also be shared with authorized dealers to resolve service issues, with financial institutions and credit bureaus to maintain accurate credit records, or with government authorities when required by law.
Customers may refuse to provide Personal Information or withdraw consent for its use at any time (subject to legal or contractual restrictions and reasonable notice). Please note that withdrawing consent may limit our ability to deliver certain products or services. To withdraw consent, contact our 24/7 Support Service Center. Customers may also opt out of receiving promotional communications unrelated to their current services.
Safeguarding Personal Information
We implement a range of physical, electronic, and administrative measures to secure Personal Information, including:
- Ongoing staff education and training on privacy obligations;
- Restricted administrative and technical access, limited to authorized personnel;
- Technological protections such as firewalls, encryption, antivirus tools, and multi-factor authentication;
- Physical safeguards for facilities and equipment.
While we take robust steps to protect data, no security system can guarantee complete protection.
Data Retention
Personal Information is stored on Company servers or those of our service providers, accessible only to authorized personnel. Information may be retained:
- As long as required to provide services or products;
- For the duration specified by applicable laws;
- During any period in which investigations may arise regarding services or products provided.
When no longer needed, electronic records containing Personal Information are permanently destroyed.
Accuracy and Access Rights
We take all reasonable measures to keep Personal Information accurate, complete, and current. Upon written request, individuals may access their Personal Information, learn how it has been used, and know to whom it has been disclosed.
Requests may be denied in limited circumstances, such as when information is:
- Protected by solicitor-client privilege or created during dispute resolution;
- Connected to actual or suspected breaches of law or agreements;
- Restricted by legal requirements.